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Why SEO beats Cold Calling for Generating Leads
The amount of people building businesses online is growing by the day. The World Wide Web has given everyone a chance to sell or purchase products and services. In order to make this a successful journey you have to use smart SEO practices. Today, SEO is much more acceptable than traditional ways to find consumers. This is especially true when it comes to cold calling.
When cold calling started off, the focus was on the seller, not the buyer. The tables have turned today and the buyer is in focus. Online retailers woo buyers by creating customer relation services on sites like Facebook and Twitter, optimizing code to ensure their site reaches out to a targeted audience, writing articles and making videos that will help attract buyers, and performing more such wooing tactics to lure buyers. Ever seen cold callers performing any such activity? Nah, it's just not possible!
Due to all these avenues, cold calling has almost become obsolete. In fact, SEO can do about 70% of the job before cold calling would even make a dent. Why? Well, here are a few reasons
1. If you place keyword rich content in Meta tags, Meta descriptions, title tags, image texts, and body text can help websites reach the top of the search engines. The end result is increasing your brand recall value. How many times did cold calling ever do this in a positive manner?
2. SEO can catapult a website into the top of the search engine rankings without any sales-like advertisement.
3. You can also use article marketing techniques or create videos to make a product look better to customers. These are both considered a part of SEO. They attract customers to your products, services, or brand. When you cold call someone you can't help them like this at all. The only thing they think is that you're in a hurry to make a sale, which makes you look pushy.
4. Cold calling is in a way coercive in nature. Cold callers keep pushing the customer into a sale. With proper SEO performed, it is the other way around. A site that carries necessary information "invites" prospects, informs and educates them, and allows them a look-see before they make a purchase. This is appreciated by all buyers.
5. SEO is targeted marketing. Cold calling is unfocused marketing.
6. Opt-in marketing, which you can say is another side of SEO, actually invites prospects to register themselves for a future sales pitch, and it is a proven working model. Ever try to get prospects to register for a cold calling exercise?
7. Cold calling can go against the law as well. Calling after work hours, calling people who have opted out, etc., have the potential to land companies in a soup. No such dangers with well-performed SEO!
To sum up, SEO scores way above cold calling - it fetches you free targeted traffic, converts better than cold calls, enhances your brand value, is cost effective, helps your potential and existing customers, and increases sales. Go for it!
When cold calling started off, the focus was on the seller, not the buyer. The tables have turned today and the buyer is in focus. Online retailers woo buyers by creating customer relation services on sites like Facebook and Twitter, optimizing code to ensure their site reaches out to a targeted audience, writing articles and making videos that will help attract buyers, and performing more such wooing tactics to lure buyers. Ever seen cold callers performing any such activity? Nah, it's just not possible!
Due to all these avenues, cold calling has almost become obsolete. In fact, SEO can do about 70% of the job before cold calling would even make a dent. Why? Well, here are a few reasons
1. If you place keyword rich content in Meta tags, Meta descriptions, title tags, image texts, and body text can help websites reach the top of the search engines. The end result is increasing your brand recall value. How many times did cold calling ever do this in a positive manner?
2. SEO can catapult a website into the top of the search engine rankings without any sales-like advertisement.
3. You can also use article marketing techniques or create videos to make a product look better to customers. These are both considered a part of SEO. They attract customers to your products, services, or brand. When you cold call someone you can't help them like this at all. The only thing they think is that you're in a hurry to make a sale, which makes you look pushy.
4. Cold calling is in a way coercive in nature. Cold callers keep pushing the customer into a sale. With proper SEO performed, it is the other way around. A site that carries necessary information "invites" prospects, informs and educates them, and allows them a look-see before they make a purchase. This is appreciated by all buyers.
5. SEO is targeted marketing. Cold calling is unfocused marketing.
6. Opt-in marketing, which you can say is another side of SEO, actually invites prospects to register themselves for a future sales pitch, and it is a proven working model. Ever try to get prospects to register for a cold calling exercise?
7. Cold calling can go against the law as well. Calling after work hours, calling people who have opted out, etc., have the potential to land companies in a soup. No such dangers with well-performed SEO!
To sum up, SEO scores way above cold calling - it fetches you free targeted traffic, converts better than cold calls, enhances your brand value, is cost effective, helps your potential and existing customers, and increases sales. Go for it!
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